The Autoburn

Client: TUMS

The spiciest road trip in America, made possible by TUMS. This social activation generated over 100 million social impressions in just 7 weeks. We sent Hot Ones Host Sean Evans to be the first to complete it.

Every stop was announced through fiery artwork on social, inviting followers to take on the most heartburning dishes in the country.

Creative Team: Ilana Wolstein, Eric Dennis, Jessica Decter, Jose Contreras, Sam Geloso

Illustrator: Alex Trochut

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We held live events at every restaurant, handing out thousands of TUMS to those who desperately needed them and giving people the chance to share a hot meal with Sean Evans.