The spiciest road trip in America, made possible by TUMS. This social activation generated over 100 million social impressions in just 7 weeks. We sent Hot Ones Host Sean Evans to be the first to complete it.

Every stop was announced through fiery artwork on social, inviting followers to take on the most heartburning dishes in the country.

Creative Team: Ilana Wolstein, Eric Dennis, Jessica Decter, Jose Contreras, Sam Geloso

Illustrator: Alex Trochut